ABOUT THE ASSOCIATION

Established in year 2010, Great Heart Charity Association is a tax-exempted, non-profit charity association in Malaysia. Our mission is to be the ultimate charity platform of choice to connect contributors, volunteers, and beneficiaries with the end result being making charitable giving a part of everyone’s life. We aim to provide assistance to our beneficiaries in two key aspects, in the form of financial aid as well as emotional support to enable them to be self-sustained at the end of our support.

Great Heart Logo

With “Care in Hand, Love in Heart”.

These are the words used to describe the “Heart” in the Great Heart logo that is now one of more readily recognized symbols, often seen in charity programs carried out in the Klang Valley. Designed in 2011, the simple but distinctive design portrays how each and every one in the organisation truly love and take care of others with all their heart.

Committee Long Sleeve Shirt & Member Polo-T

The colour white represents a successful beginning, depicting purity, sincerity, and humility in thoughts and actions. The long-sleeved committee shirt gives a well-groomed, professional image while the short-sleeved polo-tee gives a young and energetic look.

Heart Heart

Heart Heart is our electric plug mascot with a huge big heart, representing the energy of life for our community. The three pins represent the contributors, volunteers, and beneficiaries who are all connected through Great Heart as the charity platform of choice to help those in need.

MISSION

Our mission is to be the ultimate charity platform of choice to connect contributors, volunteers, and beneficiaries with the end result being making charitable giving a part of everyone’s life.

For Contributors

We are here to help the contributors to give charitably and deliver help to their preferred and most needed beneficiaries.

For Beneficiaries

We aim to provide substantial help to people who are less fortunate. Our ultimate goal is to assist them to be self-sustained and be able to contribute back to the society.

For Volunteers

When you think back over your life, you will find that the moments that stood out are moments when you did something to help a person in need.

CORE VALUES

We embrace 5 values (“HEART” values) which help to define our approach to our charity work.
1. HUMILITY

There is no room for ego in our work. We recognise everyone’s value, accept every human being and listen every voice with an open-heart. We look into the greater of ourselves whom we can become and what we can do more in order to achieve our organisation’s mission and vision.

2. EMPATHY

Responding to others’ misfortune represents an opportunity for love, mercy, and compassion to be present through the lives of friends, families, as well as yourselves. Therefore, we act as the friends, families, and contributors, and are committed to show compassion for those in need.

3. ARDENT

Passion in charitable giving is the fundamental value for our members. Only passion can drive us to become a greater person and achieve beyond what we can imagine. We understand the non-profit world and what ways that can improve the life for both you and the beneficiaries. Therefore, our members have strong commitment to charitable giving, making changes, and creating impact.

4. RESPECT

We regard all people as the same and have the right to be loved and to live a better life. We act in ways that respect dignity, uniqueness, and intrinsic worth of every human – you, the beneficiaries, our members, volunteers, and families.

5. TRANSPARENCY

Transparency is the foundation of our association. We are open and fair in every transaction and the work we do. Every cent that you contribute goes straight to our charity projects and every effort from our team are with true intentions.

AIMS AND DIRECTIONS

Great Heart Charity Association (Persatuan Kasih Sejati) is providing substantial help based on two key direction:

PHYSICAL:

 

There are people struggling to obtain their daily necessities. With our contributions, we aim to make their life easier and to assist them with their everyday needs.

  • We actively provide resources to those who need them the most, including food & beverage as well as daily necessities.

  • We provide funds for disadvantaged people who are going through health difficulties, and those requires financial assistance to undergo surgeries or other medical treatments.

  • We provide scholarship and other learning resources for students who are facing financial difficulties in furthering their studies.

MENTAL:

 

A positive mental well-being is the key to a happier life. We encourage people to stay optimistic and to take care of the mental wellbeing of the underprivileged groups by way of bringing happiness to them.

  • We actively organise activities for our beneficiaries. These activities include visit to zoos, theme parks, luncheon outings, and others.

  • We will frequently transmit reading materials with positive messages on our website, Facebook, Twitter, and other social media sites.